What is Profile Analyst?
Profile Analyst (https://app.lazylines.ai/competitors) is a tool specifically for analyzing Instagram profiles in-depth.
What You Get:
Analysis of ALL public posts from any Instagram account
Ability to sort by performance metrics
Quick access to add posts to chat for deeper analysis
Similar profile recommendations
Use Cases:
Study competitor content strategies
Analyze what content performs best for similar creators
Find successful content patterns in your niche
Get inspired by top performers
How to Analyze a Profile
Step-by-Step:
Enter the Instagram username (without @)
Example: "alexhormozi" not "@alexhormozi"
Click "Analyze"
Wait 15-30 seconds while LazyLines:
Scrapes all public posts
Gets view counts, likes, comments
Extracts captions
Calculates engagement rates
What You'll See:
A grid of all the profile's posts with:
Thumbnail preview
View count (for Reels)
Like count
Engagement rate
Post date
Hover options: Add to Chat, See Insights, Play Video
Sorting & Filtering
Sort Options:
At the top of results, you can sort by:
Most Views:
Shows which Reels got the most reach
Good for understanding what content goes viral for them
Most Likes:
Posts that resonated most with audience
Often different from most viewed
Most Engaged:
Highest engagement rate (relative to their average)
Best indicator of content quality
Least Views/Likes:
See what DIDN'T work
Learn from their misses
Newest First:
Their most recent content
See current strategy
Oldest First:
Their early content
Track how they evolved
Using Profile Analyst Results
Quick Analysis: Just sort and observe:
What topics get the most views?
What formats are they using repeatedly?
How have they changed over time?
What's their posting frequency?
Deep Dive with Chat:
Sort by Most Views
Click "Add to Chat" on their top 5 posts
Go to chat
Ask questions:
"What do these 5 videos have in common?"
"Analyze their hook strategies"
"What's their content structure?"
"How do they keep viewers engaged?"
"Write a script using their style but for my niche"
Competitor Content Strategy Analysis:
Add 15-20 posts to chat (mix of high and low performers), then ask:
"What's their overall content strategy?"
"What topics do they cover most?"
"What's their posting frequency pattern?"
"How has their content evolved?"
Similar Profiles Feature
Top Right Corner: "Similar Profiles"
After analyzing a profile, LazyLines recommends similar accounts:
How It Works:
Analyzes niche, content style, audience size
Finds profiles in similar space
Recommends accounts you might want to analyze
Why Use It:
Find competitors you didn't know about
Discover successful creators in your niche
Build a list of profiles to monitor
Get inspiration from multiple sources
Workflow:
Analyze a known competitor
Click "Similar Profiles"
Pick 2-3 recommended accounts
Analyze each one
Add top posts from each to one chat
Compare strategies across multiple successful creators
Profile Analysis Limits
Remember your plan limits:
Pro: 20 profile analyses per month
Business: 100 profile analyses per month
What Counts as an Analysis:
Each unique profile analyzed = 1 count
Re-analyzing the same profile later = another count
Viewing already-analyzed results = free
Managing Your Quota:
Strategic Approach:
Identify your top 5 competitors
Analyze them once per month
Save top-performing posts to chat
Use regular Inspiration Search for ad-hoc research
Business Plan:
With 100 analyses, you can:
Monitor 20 competitors weekly (80/month)
Or do deep-dive on 100 different accounts
Or research 10 profiles per week
Best Practices for Profile Analyst
1. Start with Top Performers in Your Niche
Find who has the audience you want
Analyze 3-5 top accounts first
Look for patterns across them
2. Analyze Regularly
Check competitors monthly
See how their strategy evolves
Catch new formats early
3. Don't Just Copy
Learn their patterns
Understand WHY content works
Adapt to your unique voice and brand
4. Compare Against Your Own Content
After analyzing competitors, look at your own performance
What are they doing that you're not?
What are you doing differently that works?
5. Use Similar Profiles to Expand Research
Don't stay in your bubble
Find new creators to learn from
Cross-pollinate ideas from adjacent niches
Workflow Example: Complete Competitor Research
Goal: Understand what's working in your niche and create a content plan
Step 1: Initial Research (30 minutes)
Profile Analyst → Analyze top 3 competitors
Sort each by Most Viewed
Click "Similar Profiles" on each, find 2 more accounts
Now you have 5-7 competitor profiles analyzed
Step 2: Pattern Recognition (20 minutes)
Start new chat
Add top 5 posts from each competitor (25-35 posts total)
Ask: "Analyze all these videos. What are the common elements in the highest performers?"
Take notes on patterns
Step 3: Content Creation (15 minutes)
In same chat, ask: "Based on these patterns, create a content plan with 10 video ideas for [your niche]"
Ask: "Write a script for idea #1 in my style" (with Brand Profile ON)
Save to Canvas
Total Time: ~65 minutes to go from zero to a research-backed content plan and first script