Why Brand Profile Matters
Brand Profile is the secret to making LazyLines generate content that sounds authentically like YOU, not generic AI.
Without Brand Profile:
Generic content that could be from anyone
AI guesses at your tone and style
Content pillars are unknown
Target audience is unclear
With Brand Profile:
Content matches YOUR voice
Scripts feel authentic to your brand
Recommendations fit your niche
For You videos match your content pillars
Prompts are personalized to your business
The Goal: Give LazyLines enough context to become an extension of your brand voice.
The Three Sections
Brand Profile has three key sections you'll fill out:
About You - Who you are, what you do, who you serve
Voice & Style - How you communicate, your tone
Content Topics - What you talk about (content pillars)
Section 1: About You
What to Include:
Business/Creator Info:
What you do (coach, agency, content creator, product business)
Your niche (fitness, productivity, marketing, etc.)
Your unique angle or expertise
Company name and positioning
Target Audience:
Who you create content for
Demographics (age, profession, interests)
Their pain points and goals
Example: "Busy entrepreneurs aged 25-40 who want to build personal brands"
Custom AI Instructions:
How you want AI to behave
Specific dos and don'ts
Content guidelines
Example: "Never use corporate jargon. Always include a personal story. Keep tone casual and relatable."
How to Add Information:
Text Field: Type directly into the large text box. You can format it however makes sense to you.
Add Links:
Paste URLs to your website, social profiles, past content
LazyLines will extract and analyze the content
Great for giving context quickly
Add Files:
Upload PDFs with brand guidelines
Past scripts that represent your style
Marketing materials
Any document that describes your brand
Example "About You" Entry:
I'm a productivity coach for creative entrepreneurs. I run a YouTube channel with 50k subscribers where I teach time management and focus techniques. My approach is practical, not theoretical - I only share what I've personally tested. My audience is 25-40, mostly freelancers and small business owners who feel overwhelmed. Important: Keep everything actionable. No fluff. Use "you" language. I tell personal stories to illustrate points. Never sound preachy or condescending.
Section 2: Voice & Style
This section teaches LazyLines to write in YOUR voice.
Two Approaches:
Option 1: Upload Sample Content
Upload 3-5 scripts you've written
Add links to posts you've created
Paste text from emails or captions you love
LazyLines analyzes the style and replicates it
Option 2: Describe Your Voice
Write out how you communicate
Describe your tone, word choice, sentence structure
Give examples of phrases you use vs. avoid
What Makes a Good Voice Description:
Be Specific:
❌ "Casual and friendly"
✅ "I write like I'm texting a friend. Short sentences. Lots of questions. I use 'gonna' instead of 'going to' and start sentences with 'And' or 'But'. I'm enthusiastic but not over-the-top."
Include Don'ts:
"Never use corporate words like 'leverage' or 'synergy'"
"Don't be overly formal"
"Avoid long complicated sentences"
Give Examples:
"Instead of 'utilize', I say 'use'"
"I'd write 'Here's the thing...' not 'It is important to note that...'"
Example Voice Entry:
My style: Direct, no BS, but encouraging. I write how I speak. Word choice: - "You" not "one" - "Gonna" not "going to" - Simple everyday words, not fancy vocabulary Sentence structure: - Mix of short and medium sentences - Never go over 20 words in a sentence - Use fragments for emphasis. Like this. Tone: - Honest about struggles - Optimistic but realistic - I'll call out bad advice - Hype without being salesy Phrases I use: "Here's the deal...", "Real talk:", "This changed everything for me" Never use: Corporate jargon, excessive emojis, "revolutionary", "game-changing", anything that sounds fake
Section 3: Content Topics (Content Pillars)
Content pillars are the main themes you create content about.
How to Add Pillars:
Click "Add Pillar"
Name the pillar (e.g., "Productivity")
Add main topics under that pillar
Add sub-topics for more specificity
Example Structure:
Pillar: Productivity
Main Topics: Time management, Focus techniques, Morning routines
Sub-Topics: Pomodoro method, Deep work, Habit stacking, Calendar blocking
Pillar: Mindset
Main Topics: Motivation, Discipline, Overcoming procrastination
Sub-Topics: Identity shifts, Self-talk, Accountability systems
Pillar: Business Growth
Main Topics: Content strategy, Audience building, Monetization
Sub-Topics: YouTube growth, Email list building, Digital products
Why Pillars Matter:
For You Videos: LazyLines curates viral videos based on your pillars (updated weekly)
Content Planning: AI suggests ideas within your pillars
Consistency: Keeps recommendations aligned with your brand
Better Scripts: AI knows what topics fit your channel
How Many Pillars?
Minimum: 2-3 pillars
Sweet Spot: 3-5 pillars
Maximum: Don't go over 7 (keeps focus tight)
Brand Profile Size Indicator
On the left side, you'll see a Brand Profile Size bar showing how complete your profile is.
What It Measures:
Amount of content in About You section
Number of voice/style examples
Content pillars and topics defined
Size Guide:
Small (Red): Not enough context, AI will struggle
Medium (Yellow): Basic personalization possible
Large (Green): Excellent context, best results
Goal: Get to "Large" for optimal personalization.
But Don't Overthink It:
You don't need to write a novel
2-3 paragraphs in About You
3-5 style examples or a good description
3-5 content pillars with topics
This gets you to "Large"
You Can Always Add More: Brand Profile isn't set in stone. Come back and add:
More examples as you create content
New pillars as you expand topics
Updated audience info as you grow
Testing Your Brand Profile
After filling out your profile:
Start a new chat
Turn Brand Profile toggle ON
Ask: "Write a 60-second script about [topic in your niche]"
Check if it sounds like you
If not, refine your Voice & Style section
Iterate Until It Clicks:
First attempt might not be perfect
Add more specific examples to Voice section
Update About You with clearer instructions
The more you refine, the better AI gets at mimicking you